We researched Contractor Coaching top to bottom. Then built a complete paid acquisition system, call funnel, and email sequence -- all specific to your business.
Henry, you have something most people in the contractor coaching space do not have -- 40 years of experience, Forbes recognition, a seat on the NARI board, and 400+ contractors who have gone through your program.
But when we looked at your digital presence, the gap between your credibility and your online infrastructure was massive. No paid ads. No tracking. No funnel. No email capture. Your website is a brochure.
Meanwhile, Breakthrough Academy and The Contractor Fight are spending real money to reach the exact contractors you help. Same audience. Same pain points. They just have the digital systems to reach them at scale.
So we built those systems for you. Everything in this package is specific to Contractor Coaching and the Golden Hard Hat program. Nobody else can use it.
15 minutes. We will show you exactly how to implement everything in this package.
Let's TalkYour coaching business has the hardest thing to build -- 40 years of credibility, 400+ contractors coached, Forbes recognition, and speaking invitations from every major association in the industry.
What you do not have is a system that turns that credibility into leads while you sleep.
Right now, your business depends on you physically being in a room -- speaking at conferences, working association connections, fielding referrals. Those channels work. But they only work when you are personally involved. When you stop showing up, lead flow stops.
We pulled the source code on contractorcoaching.com, checked the Meta Ad Library for your Facebook Page, and scanned for tracking tools. There is no Facebook Pixel installed. No Google Analytics. No Hyros, TripleWhale, or CAPI. No tracking of any kind.
What this costs you: Breakthrough Academy runs ads targeting contractors who want to scale. The Contractor Fight runs ads targeting contractors who feel stuck. They are reaching the exact same people you help -- except they are reaching them at 2am on their phone while you are asleep.
Every contractor coaching prospect in the US who searches Facebook or Instagram for help growing their business sees your competitors. They do not see you.
The fix: We built a complete first campaign concept (see Deliverable 2 below). 3 ad scripts written specifically around your "business skills vs construction skills" message. You film the scripts. We handle the rest -- targeting, optimization, scaling.
contractorcoaching.com has a clean design and solid copy. But it functions as a brochure -- it tells visitors who you are and what you do, then asks them to "Get Started" or "Learn More."
There is no opt-in page. No lead magnet. No booking page with a calendar. No application form. No email capture of any kind.
What this costs you: The average high-ticket coaching prospect needs 7-12 touchpoints before they book a call. Your website gives them one. If they are not ready on their first visit, they leave and never come back.
If your site gets 500 visitors per month and 2% are ready to take action immediately, that is 10 leads. The other 490 visitors -- many of whom are qualified contractors who need exactly what you offer -- disappear forever.
The fix: We mapped out a complete call funnel (see Deliverable 3 below). Ad to landing page to application to booking. The landing page copy is fully written in your voice.
There is no email marketing platform connected to your site. No Mailchimp, no ActiveCampaign, no ConvertKit. No opt-in form anywhere. No lead magnet. No email capture mechanism of any kind.
What this costs you: Email is the highest-ROI marketing channel in existence -- $36 returned for every $1 spent. For high-ticket coaching, that number is even higher because one closed deal from a nurtured subscriber could be worth $10K-$50K+.
Without email, you have no way to follow up with visitors who were not ready to book, stay top of mind with prospects 3-6 months away from being ready, or re-engage past leads from speaking events.
The fix: We wrote a complete 5-email welcome sequence (see Deliverable 4 below). Built around your "business skills vs construction skills" framework. Fires automatically when someone opts in.
No active YouTube channel. Your podcast "The Contractor's Corner" on BlogTalkRadio has been inactive since 2013. Your blog has 6 total posts. Instagram and Facebook exist but show minimal activity.
Meanwhile, Tom Reber (The Contractor Fight) has built a massive audience with daily content. Breakthrough Academy has thousands of contractors in their community.
Note: Content creation is outside our service scope. We are flagging this as a real gap, but the deliverables in this package focus on paid acquisition, funnel infrastructure, and email -- channels we can implement for you immediately.
You have built a business that generates significant revenue entirely through organic channels -- speaking, referrals, and industry associations. That is the hard part. Most businesses spend years trying to get to where you already are.
Adding paid acquisition on top of that is not replacing what works. It is opening a second front. Your organic channels keep doing what they do. Paid traffic adds a pipeline that runs 24 hours a day, 7 days a week, whether you are on stage or on vacation.
Your competitors are spending. Breakthrough Academy, The Contractor Fight, CertainPath -- they are all running Meta Ads right now, targeting the exact contractors who would be a perfect fit for your Golden Hard Hat Mentoring Program.
Your audience is there. Construction company owners aged 30-55 are heavy Facebook and Instagram users. They scroll during lunch breaks, after hours, and on weekends.
Targeting is precise. Meta lets you target by job title (contractor, construction company owner), interests (NAHB, construction business management), and behaviors (small business owners).
High-ticket coaching sells well on Meta. The ad-to-landing-page-to-application funnel model is proven for coaching businesses charging $5K-$25K+.
| Phase | Monthly Spend | Duration | Goal |
|---|---|---|---|
| Testing | $3,000-$5,000 | Months 1-2 | Test 3 scripts, find winning angle |
| Scaling | $5,000-$10,000 | Months 3-4 | Scale winners, add retargeting |
| Mature | $10,000-$20,000 | Month 5+ | Full system, predictable cost per app |
If your Golden Hard Hat program is $10K+, you need ONE close per $10K spent to be profitable. At $5K/mo ad spend, even a 1% close rate on applications should generate 2-5x return.
Built directly from your core positioning -- the insight from your father. Every contractor in America has felt this. They are incredible at their trade but pricing jobs, managing cash flow, hiring, marketing -- that is where they struggle. And that is exactly what you solve.
HOOK: "You are the best builder in your market. And you are going broke."
Here is the thing nobody told you when you got your contractor's license.
Knowing how to build does not mean you know how to run a business.
Pricing jobs? You are guessing. Cash flow? You are chasing invoices at 11pm. Your best guy just quit because a competitor offered him $2 more an hour. And you are working 70 hours a week wondering why you ever left working for someone else.
I have coached over 400 contractors through exactly this. And the problem is never your construction skills. You are already good at that.
The problem is nobody ever taught you the business side. How to price for profit, not just to win the bid. How to build a team that shows up without you babysitting. How to build systems so the business runs whether you are on the job site or on vacation.
That is what the Golden Hard Hat Mentoring Program does. It turns great contractors into great business owners.
If you are tired of building everyone else's dream while yours falls apart, click the link below.
We will look at your business, find the gaps, and show you exactly how to fix them. 15 minutes. No pitch.
CTA: Click below to apply for a free strategy session.
HOOK: "Your competitor just hired his third project manager. You are still doing estimates at midnight."
Same market. Same clients. Same type of work.
But he goes home at 5. You go home at 9. He took his family to Hawaii last month. You have not taken a real vacation in three years.
The difference is not talent. You can probably outbuild him.
The difference is he figured out the business side. Or someone taught him.
Over 400 contractors have gone through the Golden Hard Hat program. The ones who were working 70-hour weeks? Most of them cut that in half within the first few months. The ones barely breaking even? They learned how to price for real profit and keep it.
You already know how to build. Let someone show you how to run the business around it.
Click below. 15-minute call. We will look at your numbers and show you where the leaks are.
CTA: Click below to apply.
HOOK: "My father told me something that changed everything."
He said: "You do not make your money with your construction skills. You make your money with your business skills."
I did not get it at first. I was a great contractor. Built a multi-million dollar construction company from the ground up.
But I was working every weekend. Chasing every invoice. Managing every crew. I was the bottleneck in my own business.
When I finally figured out the business side -- how to price right, how to build a team that does not need me on every job, how to create systems that run without me -- everything changed.
I sold that company. And I have spent the last 30 years teaching other contractors how to do the same thing.
Over 400 contractors have been through this program. The pattern is always the same: great builder, terrible business operator. Not because they are dumb. Because nobody ever taught them.
That is what the Golden Hard Hat Mentoring Program fixes.
Click below if you want 15 minutes to look at your business and find out what is actually holding you back. No cost. No pitch.
CTA: Click below to book your call.
The ad scripts above drive traffic to one landing page. Every script ends with "click below" pointing to the same URL. The landing page picks up exactly where the ad left off.
The landing page is NOT a hard sell. It is a qualification page. The copy reinforces the message from the ad, shows proof, and asks the contractor to fill out a short application. The application filters tire-kickers and gives your team context before the call.
After submitting, the contractor goes directly to a calendar to book their strategy call. No extra steps. No "we will reach out." Immediate booking.
After booking, a confirmation page sets expectations. An automated email sequence fires to increase show rate.
Your team takes the call armed with application answers. They already know revenue, team size, biggest challenge, and goals. No cold discovery needed.
SUBHEADLINE: The Golden Hard Hat Mentoring Program has helped 400+ contractors stop working IN their business and start running it. Here is how it works.
You are good at what you do. Nobody questions that.
You can frame a house, manage a crew, read blueprints, and deliver quality work that your clients brag about.
But at the end of the month, you look at your bank account and wonder where it all went.
You are pricing jobs by gut feel instead of real numbers. You are chasing invoices instead of landing new contracts. Your best employees keep leaving for $2 more an hour. And you cannot remember the last time you took a weekend off without checking your phone every 30 minutes.
You did not build a business. You built a job. And it is a job that pays less per hour than the guys working for you.
Nobody teaches contractors how to run a business.
You learn the trade. You get licensed. You start getting jobs. Revenue grows.
But revenue is not profit. Busy is not productive. And having a crew does not mean you have a team.
The construction industry trains you to build. It does not train you to price, sell, manage cash flow, hire, fire, create systems, or build a company that works without you standing in the middle of it.
That is the gap. And it is the gap that keeps great contractors stuck at the same revenue year after year, working harder than anyone they know.
Henry Goudreau built a multi-million dollar construction company from scratch. Then he sold it. Not because he was tired of the work -- because he had built something that ran without him.
For the last 30 years, he has taught over 400 contractors how to do the same thing.
The Golden Hard Hat Mentoring Program is not a course. It is not a weekend workshop. It is a mentoring system built by someone who has done exactly what you are trying to do -- built a construction business, scaled it, systematized it, and exited.
His approach is "street-smart." No MBA theory. No corporate frameworks. Just what works when you have 12 guys on payroll and a stack of invoices that need to go out.
Step 1: Apply below (takes 2 minutes).
Step 2: Book a 15-minute strategy call with our team.
Step 3: We look at your business, find the gaps, and show you exactly how the program works.
No commitment on the call. No hard sell. If it is a fit, we will tell you. If it is not, we will tell you that too.
No spam. No sales calls out of nowhere. You fill this out, you book a time, and we talk. That is it.
These emails fire automatically after a contractor opts in through the landing page. The goal: build trust, reinforce the "business skills" message, and drive them to book a strategy call.
Most contractors who land on our page leave without doing anything.
You filled out the application. That means you are serious about fixing what is broken in your business. And that puts you ahead of 90% of your competitors who will keep grinding 70-hour weeks and wondering why nothing changes.
Here is what happens next:
If you already booked your strategy call -- great. Show up. We will dig into your numbers and find the gaps.
If you have not booked yet, here is the link: [CALENDLY LINK]
Either way, over the next few days I am going to send you a few emails about the biggest mistakes contractors make on the business side. Not theory. Stuff I have seen first-hand working with 400+ contractors.
Talk soon.
- Colin
CRD Marketing (on behalf of Contractor Coaching)
Here is a pattern I see with almost every contractor who comes through the door:
They price jobs by looking at what competitors charge and going a little lower. Or they use a markup percentage they learned 15 years ago and never updated.
Both methods lose money.
The contractors who make real profit -- the ones keeping 15-20% net margins instead of 3-5% -- do something different. They know their actual numbers. Not just materials and labor. Their overhead. Their true cost per man-hour (including insurance, trucks, tools, callbacks). Their break-even point.
When you know your real numbers, you stop guessing. You start pricing for profit. And you stop taking jobs that look busy but bleed money.
This is one of the first things Henry digs into with new mentoring clients. Almost every contractor he works with is underpricing, and they do not even realize it.
If you want to look at your pricing with someone who has done this 400+ times, book your call: [CALENDLY LINK]
- Colin
Every construction company hits a ceiling. Revenue gets stuck. Growth stalls. And the owner works harder and harder to push through it.
The ceiling is almost never a market problem. There are plenty of projects out there.
It is a bottleneck problem. And the bottleneck is usually the owner.
If every decision runs through you. If you are the one doing estimates, managing crews, handling client calls, AND trying to find new business -- you are the bottleneck.
Your business can only grow as fast as you can personally handle. And you are already maxed out.
The fix is not working harder. It is building systems and a team that can handle what you are doing now. So you can focus on the things that actually grow the company.
That is what the Street-Smart Structural System is built around. Turning a one-person bottleneck into a business that runs with or without you on the job site.
400+ contractors have done this. Most of them felt exactly like you do right now.
[CALENDLY LINK] -- 15 minutes, no pitch.
- Colin
Here is a question most contractors never think about:
If you stepped away from your business for 6 months, would it still be running when you got back?
If the answer is no, your business is worth whatever your tools and trucks can sell for. That is it. Because without you, there is no business.
But if the answer is yes -- if you have systems, a team, and processes that run without you -- your business is worth a multiple of its annual profit. That could be hundreds of thousands or millions of dollars.
Henry built his construction company to the point where it ran without him. Then he sold it.
That does not mean you have to sell yours. But would it not be nice to know you could?
The Golden Hard Hat program is not just about making more money this year. It is about building something that has value beyond you personally.
Book a call if that sounds like what you are trying to build: [CALENDLY LINK]
- Colin
I have sent you 4 emails over the past week and a half. If you are still reading, you are either:
A) Seriously thinking about getting help with the business side of your construction company
B) Procrastinating on something else and my emails are more interesting
Either way, here is the simple version:
Henry Goudreau has been doing this for 30 years. Over 400 contractors. Forbes recognition. Former NARI board member. He built and sold his own construction company.
If you want someone who has actually done what you are trying to do to look at your business and show you what is holding it back -- book 15 minutes: [CALENDLY LINK]
If the timing is not right, no worries. You know where to find us.
- Colin
CRD Marketing
Everything in this package is yours whether we work together or not. If you want us to implement the whole thing, let's talk.
Let's Talk